Refined Purity, Modern Elegance
Founded 40 years ago, Champagne Thiénot looks forward while winning new admirers one glass at a time.
Despite its youth, Champagne Thiénot’s roots run deep in the soils of Champagne. Alain Thiénot laid the foundation for the house that bears his name in the 1970s, working as a broker in the Champagne trade—sourcing grapes for major houses, negotiating prices, and building strong relationships with growers. Respected for his insight, he saw opportunity during the economic crisis of the 1970s, when land could be purchased at reasonable prices. Many growers were forced to sell vineyards to survive, and sometimes a beet field cost more than a vineyard.
In 1976, he purchased his first plot—three hectares in Aÿ—at a price far from today’s values. He believed in tradition, heritage, and the future of quality Champagne: “All problems end eventually.” His philosophy: “You don’t need to own vineyards, but being a grower is good for your DNA.” Over the years, the estate grew to about 50 hectares, covering roughly 30% of production. Grape sourcing remains key—stay open-minded, monitor vineyards closely, and maintain strong grower relationships.
By 1985, Alain Thiénot had enough vineyards to establish his own family house, Champagne Alain Thiénot. When Alain stepped back and passed daily operations to his children, the name became Champagne Thiénot.
This is a family-owned and family-run house, deeply rooted in land, tradition, and passion for purity—the essence of the Thiénot style. Annual production is capped at under 500,000 bottles. That’s all.
Thiénot is a boutique house guided by family values and loyalty to its roots. A Champagne to discover—not one you’ll find everywhere. That exclusivity is its beauty. Thiénot’s Champagnes have long been loved by top sommeliers and chefs for their clean style and exceptional gastronomic versatility. They complement a meal—they don’t dominate it. Thiénot is served in over 300 Michelin-starred restaurants worldwide and sold mainly through select premium retailers and fine dining establishments. You won’t find it in supermarkets. Thiénot is also a founding partner of the Bocuse d’Or Foundation and has been poured at the Oscars two years in a row.
The house is known for special cuvées where the cellar master creates unique, limited releases—such as The Immersion Collection, a 40th-anniversary edition featuring three rare vintage Blanc de Blancs Grand Cru cuvées from the Vinothèque collection. The core range is divided into “Collection” and “Origin,” with Origin Champagnes expressing the character of specific vineyard sites.
For Thiénot, the focus is on Vin Clair—the base wine—and preserving its integrity. High-quality grapes, strict selection, and minimal intervention. No heavy lees aging, to maintain acidity. Fullness comes from the fruit, not technical tricks. No oak, to avoid excessive richness. The wine’s tension is remarkable. Forget vintage charts—Thiénot only produces vintage Champagnes when there is something meaningful to express. Each vintage cuvée is crafted with intention, not by market pressure.
The style is simple and pure: “No oak, only steel.” Only Premier Cru and Grand Cru grapes. Every bottle comes with full transparency—base year, dosage, disgorgement date—an appreciated gesture. Visit the Aÿ vineyards and you might taste Champagne right among the vines at a dedicated tasting spot. A new visitor center, Le3, opened in December 2025 in the heart of Reims.
Visit Champagne Thiénot’s stand to taste and discover these exceptional Champagnes. Meet Stanislas Thiénot (when not hosting a Masterclass) and Export Director Vassili Delloue.
